Started off with just 3 head counts in a small run down office building.

Feb 2004

Fashion Warehouse

The first client, a branded fashion outlet.

Mar 2004


Total makeover for one of Indonesia's leading TV stations. Playgroup was awarded its first big project: brand repositioning via new logo, new slogan, new corporate identity, 11 TVCs and collaterals. All within 45 days.

Sep 2004

Sony Indonesia

Part 1 - The first ever locally driven & produced campaign for Sony Indonesia Mini HiFi. TVC ran regionally.

Oct 2004

Samsung Indonesia

Won Mobile Phone BTL project pitch. Satisfactory result brought bigger, broader and more essential ATL assignments.

Apr 2005

Sony Indonesia

Part 2 - The success of the 1st Mini HiFi campaign led to a follow up campaign. TVC aired regionally.

Jun 2005

AirAsia Indonesia

Two mavericks joined force to rock Indonesian airline industry.

Sep 2005

Rank #7 Citra Pariwara Indonesia's Top 10 Agency

Nov 2005

Dexa Medica

Indonesia's largest ethical pharmaceutical company joined as Playmate.

Jun 2006

Nominated for Cakram Awards Best Agency under IDR 100 bio

Nov 2006

Dexa Medica

Jul 2007

Djarum 76

One of Indonesia's leading clove cigarette producers blended with Playgroup, creating new ways of cigarette marketing & communication strategy.

Jun 2008

Rank #7 Citra Pariwara Indonesia's Top 10 Agency

Nov 2009

Samsung Indonesia

Feb 2010

Rank #7 Citra Pariwara Indonesia's Top 10 Agency

Nov 2010

Bank Mega

One of Indonesia's Top 5 local banks handed Playgroup its credit card business

Aug 2011

Tebs Sosro

Tea with soda, a unique product required unique communication approach. Playgroup was hired.

Nov 2012

Bank Mega

Aug 2013

General Alliance for Improved Nutrition (GAIN)

Swiss foundation headquartered in Geneva entrusted Playgroup its first pilot project to fight baby malnutrition in Indonesia.

Sep 2013

AirAsia Indonesia

Nov 2013

Tebs Sosro

Feb 2014

Pertamina Lubricants

Indonesia state-owned corporation handed its Enduro Racing & Enduro Matic project through pitch process against 4 Pertamina partner agencies.

Jun 2014

General Alliance for Improved Nutrition (GAIN)

Part 2 - The success of the 1st campaign led to a follow up campaign.

Nov 2014

Polytron Smartphone

Indonesia's largest consumer electronic giant introduced their innovative smartphone series and was in search for innovative engagement ideas. Playgroup was then engaged.

Jan 2015


A subsidiary of Combiphar, one of Indonesia's leading pharmaceutical company joins the ride as a Playmate.

Dec 2015